A supply-side platform (SSP) helps publishers convert advertising performance insights into revenue gains. By consolidating impression-level signals, real-time bidding insights, and RPM and CPM trend data, teams can tune price floors, header bidding setups, and viewability. Machine learning–driven analysis identify bid density patterns, the effects of latency, and premium audience segments to maximize cross-format revenue in 2025. https://www.ef-digital.fr/ssp/